Privacy Policy

Effective Date: October 30, 2026

BJJ Foundation is an online Brazilian Jiu-Jitsu instructional platform operated by Fight Hub LLC, based in Indiana, United States.

We respect your privacy and are committed to transparency about how we collect, use, store, and share personal information when you visit our website, create an account, purchase a membership, or use our services.

This Privacy Policy applies to https://bjj.foundation.

1. Information We Collect

We collect information you provide directly and information collected automatically when you use our website.

Account and Membership Information

When you register for an account, purchase a membership, or update your profile, we may collect:

  • First and last name
  • Email address
  • Username and account credentials
  • Phone number
  • Billing address
  • Membership and subscription information
  • Payment and transaction history
  • Information voluntarily provided through customer support inquiries

Passwords are handled through our website's authentication system and are not intentionally stored in readable form.

Payment Information

Payments are processed through Stripe and PayPal. These providers collect and process payment information according to their respective privacy policies and security practices.

BJJ Foundation does not intentionally store complete payment card numbers or card security codes on its own servers. We may retain billing information, transaction records, payment status, and limited payment-related details necessary to manage memberships and maintain financial records.

Automatically Collected Information

When you visit our website, we and our service providers may collect:

  • IP address
  • Browser type and device information
  • Operating system
  • Pages visited and website interactions
  • Referring websites
  • Approximate geographic location
  • Cookies and similar tracking identifiers

This information may be collected through our website infrastructure, analytics tools, advertising technologies, and security services.

2. How We Use Personal Information

We use personal information to:

  • Create, maintain, and authenticate membership accounts
  • Process purchases and recurring subscriptions
  • Provide access to instructional videos and purchased content
  • Send account, payment, and membership-related communications
  • Respond to questions and customer support requests
  • Monitor website performance and improve functionality
  • Analyze website traffic and visitor engagement
  • Measure advertising effectiveness
  • Detect fraud, prevent unauthorized access, and maintain website security
  • Comply with applicable legal, tax, and accounting obligations

We currently send transactional and membership-related emails rather than a general promotional newsletter.

3. Legal Bases for Processing Information

Where the European Union General Data Protection Regulation (GDPR) or United Kingdom GDPR applies, we process personal information under one or more of the following legal bases:

Performance of a Contract: To create and manage membership accounts, process subscriptions, and provide access to purchased instructional content.

Legal Obligations: To maintain financial records and comply with applicable tax, accounting, and legal requirements.

Legitimate Interests: To maintain website security, prevent fraud, respond to inquiries, and support reliable website operations, provided these interests are not overridden by individuals' rights and freedoms.

Consent: For optional analytics, advertising tracking, and other activities requiring consent under applicable law.

Where processing relies on consent, individuals may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted before consent was withdrawn.

4. Cookies and Tracking Technologies

BJJ Foundation uses cookies and similar technologies to support website functionality, maintain membership sessions, analyze traffic, and measure advertising performance.

Essential Cookies

WordPress, MemberPress, and related website components use cookies necessary for account authentication, membership access, and essential website functions.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website, including page visits, traffic sources, and usage patterns.

Advertising Technologies

We use Google Ads tracking and Meta Pixel to measure advertising effectiveness and understand interactions associated with advertising campaigns. These technologies may collect browser identifiers, device information, website activity, and advertising interactions.

Embedded Videos

Our instructional videos are hosted through Vimeo. Embedded video players may collect technical information and use cookies or similar technologies according to Vimeo's privacy practices.

Your Cookie Choices

Where required by applicable law, visitors are given the opportunity to accept or reject nonessential cookies and tracking technologies before those technologies are activated.

Visitors may also change or withdraw their cookie preferences through the cookie settings controls available on our website.

Essential cookies required for website functionality may remain active regardless of optional cookie preferences. You may also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

5. Third-Party Service Providers

We use third-party providers to operate, maintain, and secure BJJ Foundation. These include:

  • GoDaddy: Website hosting and infrastructure
  • WordPress: Website management and account infrastructure
  • MemberPress: Membership registration, subscriptions, and access management
  • Stripe: Payment processing
  • PayPal: Payment processing
  • Vimeo: Video hosting and playback
  • Google Analytics: Website traffic and usage analytics
  • Google Ads: Advertising measurement and tracking
  • Meta Pixel: Advertising measurement and tracking
  • Sucuri: Website security and threat protection

These providers may process information on our behalf or for their own purposes, depending on the service and applicable agreements.

Their handling of personal information is also governed by their respective privacy policies.

6. Sharing Personal Information

We may share personal information with service providers when reasonably necessary to operate our website, process payments, manage memberships, provide instructional content, perform analytics, measure advertising, and maintain security.

We may also disclose information when required by law or reasonably necessary to investigate fraud, address security incidents, protect legal rights, or respond to lawful requests.

We do not sell member email lists or contact databases to third parties.

However, certain advertising technologies may involve disclosures classified as the sale or sharing of personal information, or processing for targeted advertising, under applicable privacy laws, even when no money is exchanged.

Individuals may have rights to opt out of these activities depending on their location and applicable law.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, subject to applicable legal requirements.

Active Memberships

We retain account, membership, and transaction information necessary to provide services and maintain active subscriptions.

Canceled Memberships

Canceling a membership does not automatically delete the associated account. We generally retain canceled membership accounts to preserve membership history, facilitate account reactivation, and support legitimate business operations.

Annual Retention Review

We review inactive membership accounts at least once per year to evaluate whether continued retention of personal information is reasonably necessary. Information that is no longer needed may be deleted or anonymized, subject to applicable legal and operational requirements.

Financial Records

Transaction and billing records may be retained for periods necessary to satisfy tax, accounting, financial reporting, dispute resolution, and other legal obligations.

Members may request deletion of personal information as described in the following section.

8. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Request a portable copy of certain information
  • Object to or request restrictions on certain processing activities
  • Withdraw consent where processing relies on consent
  • Opt out of certain targeted advertising or qualifying data-sharing activities
  • Lodge a complaint with an applicable data protection authority

To submit a privacy-related request, email contact@bjj.foundation.

We may request information necessary to verify your identity before processing a request.

We will evaluate and respond to requests within the timeframes required by applicable law. Certain information may be retained when permitted or required for legal, financial, security, or other legitimate purposes.

Where applicable law provides a right to appeal a decision concerning a privacy request, you may submit an appeal using the same email address.

9. Children's Privacy

BJJ Foundation provides educational Brazilian Jiu-Jitsu instruction suitable for a general audience. Our website is not specifically directed toward children under 13.

Membership accounts and purchases are intended to be created and managed by adults age 18 or older.

Parents and legal guardians may share instructional content with their children under their supervision.

We do not knowingly solicit personal information directly from children under 13 or intend for children to independently create membership accounts.

If you believe a child has provided personal information without appropriate parental involvement, please contact contact@bjj.foundation so we can investigate and take appropriate action.

10. Data Security

We use reasonable technical and administrative measures intended to protect personal information against unauthorized access, alteration, misuse, or disclosure.

Our website uses security services, including Sucuri, and established third-party payment processors.

However, no website, online service, or electronic storage system can be guaranteed completely secure.

Members should protect their account credentials and contact us if they suspect unauthorized account activity.

11. International Visitors and Data Transfers

BJJ Foundation is operated by Fight Hub LLC in the United States and is accessible to visitors and members internationally.

Personal information may be processed or stored in the United States and other countries where our service providers operate.

Where applicable data protection laws require safeguards for international transfers, appropriate mechanisms may include adequacy decisions, the EU-US Data Privacy Framework or its UK Extension for eligible participating organizations, Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or other legally recognized safeguards.

The safeguards applicable to a particular transfer depend on the organizations involved and their data processing arrangements.

For questions about international processing of your information, contact contact@bjj.foundation.

12. Additional Information for European and UK Visitors

Where GDPR or UK GDPR applies, Fight Hub LLC acts as the data controller for personal information processing activities it determines.

The categories of information collected, processing purposes, and applicable legal bases are described throughout this Privacy Policy.

Individuals covered by these laws may have additional rights concerning access, correction, deletion, restriction, objection, portability, and complaints to a competent supervisory authority.

Providing the information required to create an account, process payment, and deliver membership services is necessary to establish and perform the membership agreement. Without this information, we may be unable to provide a membership.

We do not currently use solely automated decision-making that produces legal or similarly significant effects on members as part of ordinary membership administration.

Questions about applicable privacy rights may be directed to contact@bjj.foundation.

13. External Websites

Our website may contain links to third-party websites or services that we do not operate.

We are not responsible for the privacy practices, security, or content of those external websites. We encourage visitors to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or legal obligations.

When changes are made, we will update the effective date displayed at the top of this page.

Where required by applicable law, we will provide additional notice of material changes.

15. Contact Information

If you have questions about this Privacy Policy, how we handle personal information, or wish to exercise applicable privacy rights, please contact:

BJJ Foundation
Operated by Fight Hub LLC
Indiana, United States

Email: contact@bjj.foundation
Website: https://bjj.foundation